Communicating on Video

Television presentations require special preparation and attention to details. Learn how to present an editorial, appear as a guest on an interview program, be the host of an interview program, conduct a press conference and use television to train.

1. Straight Talk

Time: 3 minutes +/- 30 seconds
Objectives:
  • To effectively present an opinion or viewpoint in a short time.
  • To stimulate giving a presentation as part of a television broadcast.

2. The Interview Show

Time: 5 – 7 minutes
Objectives:
  • To understand the dynamics of a television interview or “talk” show.
  • To prepare for the questions that may be asked of you during anĀ  interview program.
  • To present a positive image on camera.
  • To appear as a guest on a simulated video talk show.

3. When You’re the Host

Time: 5 – 7 minutes
Objectives:
  • To conduct a successful interview.
  • To understand the dynamics of a successful interview or “talk” show.
  • To prepare questions to ask during the interview program.
  • To present a positive, confident image on camera.

4. The Press Conference

Time: 3 – 5 minutes, plus 2 – 3 minutes for Q&A
Objectives:
  • To understand the nature of a video broadcast press conference.
  • To prepare for an adversary confrontation on a controversial or sensitive issue.
  • To employ appropriate preparation methods and strategies for communicating your organization’s viewpoint.
  • To present and maintain a positive image.

5. Instructing on the Internet

Time: 5-7 minutes, plus 5-7 minutes for video play
Objectives:
  • To learn how to develop and present an effective training program on the web.
  • To receive personal feedback through the videorecording of your presentation.